New survey on leading creative people - need input!

[Nigel Collin]

From my experience the problem with creativity in business is not finding creative people, or teaching them to be more creative. It’s harnessing and directing their talents into commercial value.

It’s a lot like Hollywood. Because Hollywood is all about ‘the business of creativity’ - it’s about taking creative ideas and making money from them. It’s about tapping into the potential of creative people, letting them do their thing, but directing and funneling that potential into commercially viable solutions. Sure you can train up your actors, directors and set designers, (and you should), but the key to making money is in orchestrating their talents. It’s in leading your creative people.

As a result, we're conducting a survey to not only highlight any pro's and con's of the business side of creativity but also highlight any disparities between business leaders and creatives.

To do this we are running two surveys concurrently.
- One for Business leaders - take the survey here.
- One for Creative people - take the survey here.

The survey is anonymous and the information will be used to help business leaders get greater business outcomes from leading their creative people.

Hope you take part and looking forward to the results