I am an investigator on advertising spots.
There is a new book called "Cracking the ad Code" by Jacob Goldenberg, Cambridge University press; that shows the secret of inventing new creative campaigns with practical tools to produce creative ideas.
I…
Oscar just catching up.
I have found De Bono's, work very beneficial. Creating a play room.Best of my creativity success comes from a simple environment. Breaks are GOOD.Cause; shared insights,forced connections from a mindless activity, AND a gestation period for revelation .
Me parece bárbaro y tengo a mi hijo de 21 años terminando Publicidad en la UADE y está encantado con la carrera.
Creo que hay que rumbear hacia internet porque lo demas esta muy trillado.En publicidad es donde yo veo que la creatividad ha permeado mas.
Yo me especialice en TRIZ que es la teoria de solucion de problemas, y se aplica incluso en publicidad y marketing.
Oscar
Trabajo en creatividad en mi empresa. Desarrollamos proyectos a partir de ideas propias, y tratamos que nuestro trabajo surja de un ambiente creativo que nos esforzamos por contruir. También hacemos publicidad en internet.
I can share my articles but they are all written in spanish.
So I suggest you to read in english the twelve (12) articles written by Karev in TRIZ Journal.
The first issue is on october 2006 TRIZ journal on http://www.triz-journal.com/archives/2006/10/
They are a MUST because there are many simple problems and are completely studied and explained the inventive solutions that arrive.
Oscar